On October 25, 2018 the Valise Creative Consultancy showcased for client Business Finland 19 Finnish lifestyle brands from the fields of fashion, interior design, and accessories for a day long presentation in a sumptuous bel ètage apartment in Berlin.
The Valise Creative Consultancy commissioned Berlin based interior designer Lien Tran to transform the rustic 185 sqm altbau apartment as a backdrop to the contemporary brands. Tran is known for strong, sensual and smart designs that allow her spaces to take their own identity.
The 19 brands and their collections were staged throughout the space, representing and shaping today’s distinctive Finnish style - presenting their products to retail buyers, press and in the evening to Valise’s Berlin community of architects, interior designers and opinion leaders.
Business Finland’s program Lifestyle Finland helps Finnish lifestyle brands enter and accelerate sales in selected Asian and European markets by linking brands with relevant sales, media contacts and coaching. In addition, Lifestyle Finland aims to raise awareness of the Finnish lifestyle industry around the world.
The apartment is part of the Wilhelminian property development GLINT that is set to be restored and transformed into apartments in 2019.
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Photo Credit: Andreas Bohlender