On November 25th - 27th, 2017, the Valise Creative Consultancy conducted for Business Finland (the Finnish government’s export division) a German Retail Excursion to Hamburg, Frankfurt and Munich.
Since the German market is quite diverse, this retail immersion tour was a fast paced, yet insightful 3 day opportunity for the visiting Finnish SME lifestyle brands (fashion, textile and design) to see trends from the high street and to spend time with prominent business owners for first-hand understanding of the business of each market.
A selection in influencers in each city interacted with include Adeline Seidel, Editor in Chief of Stylepark, Jan Schawe, Owner of Mutterland, Julia Rieth & Detlef Stiebich of Stiebich & Rieth, Yasar Ceviker of A Kind of Guise (AKOG), legendary retailer Kami Hashemi of B74, and e15 founder Philipp Meinzer, amongst others.
We concluded each evening with drinks and dinner inviting local influencers to attend to facilitate further exchange of ideas and deeper connections for the visiting Finnish brands.
Participants were able to walk away with a deeper understanding of the diversity of the German market, receive fresh inspiration, and in some cases open new accounts.